Why has art paint become a new force in the industry? -- Quanzhou art paint

Why has art paint become a new force in the industry? -- Quanzhou art paint

High quality home improvement comes from life, begins with quality, and finally art.

Six years ago, when it came to art paint, many people didn't think it was an "evergreen tree." Only from the perspective of construction, it has extremely high requirements for the skills and aesthetics of the construction master, and the double-high standards of technology and aesthetics have certain thresholds and barriers for the development of the art coating industry, and are also huge challenges. As a result, many enterprises are eyeing this cake, but are discouraged. -- Quanzhou art paint

After years of precipitation and development, art coatings have grown and ushered in a new trend of vigorous development, and 2019 is the first year of art coatings. According to industry insiders, there have been many practitioners of wallpaper, wall cloth, doors and Windows have entered the game, and many designers have also paid attention to this cake.

Now, art coatings are still competing for the market share of the soft decoration industry, and are trying to explore the blue ocean of the industry. What is it that makes it squeeze into the soft decoration track and become a dark horse in the industry? Let's take a look at the mystery through combing.

The rise of art coatings is due to its grasp of the market wind.

With the change of The Times, the consumer group is also changing, from the parents of the former 60, 70 to the current 80, 90, 00 consumers, the entire consumer market has shown a trend of younger.

According to the data of "paint classics", it is inseparable from the younger consumer group, and art paint products are widely concerned by consumers. 92% of consumers are willing to try, and said: very fresh willing to try. Only 2% of consumers do not think it is necessary to choose art paint.

We all remember that when we were young, the home would be decorated with mahogany home, and it would also be equipped with "pig liver color" wood flooring, which was the previous Chinese style, whether it was style or material, it showed a strong sense of dignity and weight. And now, with the change of consumer groups and aesthetics, the new decoration style is also gradually gestate, shape. New Chinese style, for example, is a home decoration style derived from traditional Chinese culture in the modern background.

Style and fashion are the products of the changing times, and each period has its own style. As we often say, "fashion is a cycle", the surface means that what has been popular before will be popular back at some time. But fundamentally, reincarnation is not a sticky copy, but the "re-creation" of old elements in the new era. This also shows that style is always in flux. Style is rooted in the original aesthetic and will evolve with the new aesthetic.

In the era of young people as the main force of consumption, when choosing products, they will not only consider the cost performance of products, but also consider their own aesthetic needs and preferences. Artistic coatings are not only diversified in color and texture, but also meet the individual consumer needs and aesthetic pursuit of young people. At the same time, the reporter learned that some brands have also launched customized services, and the collocation of artistic coatings has more possibilities.

The art paint that is friendly to the young market has seized the market outlet and ignited the market heat in the white-hot industry competition. -- Quanzhou art paint

If a product does not have hard power, it cannot stand in the market.

What are the advantages of art paint that stand out from other interior wall decoration materials? We divide the concept of "art paint" into "paint + art", and analyze its product advantages from these two dimensions.

The most important thing for an interior wall paint is its functionality, and art paint has a modern high-tech treatment process, with high temperature resistance, dust, water, mold resistant, scrub resistant, do not fade and other functions. These functions can accurately solve the pain points of people's home life, such as high humidity in the south, difficult wall cleaning and other problems, showing the great advantages of the product. It is also because of this that art coatings provide consumers with a more convenient and higher quality of home life.

The high difficulty of the process means that the product has extremely high requirements for the training mechanism and the technology and aesthetics of the workers, and also represents that in terms of skills, art coatings have their own entry thresholds and standards. When a product strives to create its own non-replicability, it has a value that other products are difficult to imitate, and this value will make the brand value added, bring higher profits, and obtain greater competitiveness.

The more delicious the cake and the more exquisite the shape, it will attract the same dealers watching at the top of the mountain to join, they see this industry outlet, are ready to eat this attractive cake.

The addition of more and more people is like throwing wood into the fire, making the art paint more and more prosperous.

Art paint can catch fire, not only because its functionality is more powerful, but also because of its charming "artistic". The color of art paint is very rich, and it is already very in line with the aesthetic of today's young consumers. The reporter learned that some companies have launched the "national style color", "Morandi color", "Macaron color" and other popular colors, most companies have at least 100 kinds of product colors. The diversified color system also represents more matching space and a wider matching style, which is a threshold that some wall coating products can not reach.

In addition, the environmental protection of art coatings is also an element of consumer recognition. Health is an eternal motif in human life, and it is also an issue that cannot be ignored in home improvement life. Art coatings have very high requirements for construction and quality, production in strict accordance with international quality management standards, in line with national environmental standards, to meet the human pursuit of nature, health, environmental protection instinct and nature, so that home life is more secure, so that the lifestyle is more healthy. -- Quanzhou art paint

According to industry insiders, China's art coating consumers pay more attention to the overall style and collocation of home improvement, as well as the environmental performance of the product, which can be said very vividly: they are not bad money, as long as it is their favorite.

The core of social media lies in "socialization", which has strong social attributes. Enterprises can use their own Ip to promote the brand, including pushing hard ads on the website, using brand or corporate accounts for marketing and so on. This does strengthen the connection between enterprises and people, which is effective, but it is not enough. Because it is still a first-person narrative centered on the enterprise, people still see a strong propaganda attribute.

At this time, another way to promote the development of art paint, on social media, anyone can make information, release information. People share, forward, and spread through the platform, and resonate with potential consumers. What people see is no longer cold advertising, but vivid content sharing, actual effect display, and relatively objective user evaluation. The "interactive economy" allows people to understand art coatings from a multi-dimensional perspective, which will enhance people's desire to buy, thus promoting consumption decisions.

There is no doubt that this is the era of the Internet, but also the era of social networks. Good publicity depends not on tying people and enterprises together, but on realizing interaction and connection between people. We can regard the top-down publicity of enterprises as a kind of "environment", that the parallel interaction between people is the "life" in the environment, only let the environment and life interact, the industry ecology will have a positive cycle.

Industry insiders said that they are very optimistic about the prospects of art coatings, that it will be a long-term product. Art coatings are on fire, but to maintain the heat, it is also necessary for enterprises to consolidate brand strength, shape brand culture, and continue high-quality development with innovation as the driving force in order to make the development of art coatings more broad. -- Quanzhou art paint